Matthew David Reynolds

Client: Google

Director: Dan French

Director of Photography: Olan Collardy

Photography: Ossi Piispanen

Creative Direction: Matthew Reynolds & Mark Farinha

We created a campaign to encourage Pixel users to ‘Make match days easier’ using their Google device.

We leveraged Google’s partnership with the FA and the England National Football Teams to gain exclusive access to Wembley Stadium, allowing us to shoot part of our campaign there as well as enabling two ‘Match day takeovers’.

The series of adverts we shot showcased groups of friends and family using their Pixel phones in a variety of match day situations: storing train tickets in Google Wallet, paying for half-time pies and merchandise using Google Pay, and so on.

We created two ’hero’ 30-second cuts for YouTube (accompanied by 20 and 6-second cut down edits) as well as a multitude of social assets for TikTok, Meta, Spotify and more.

Alongside this we created collateral for the Match day takeovers – including a DOOH placement for the 25 metre-wide screen on the stadium exterior, a print advert for programmes and animated sequences for the pitch-side advertising hoardings. These ran over the course of two England matches: the men’s team Euros-qualifier win over Malta and the Lionesses’ spectacular 3-2 comeback against the Netherlands.

Client: Volvo

Film Director / Editor: Phil Lane

Videography: Fandango Film

Photography: Johan Wedenström

Art Direction: Matthew Reynolds

We filmed and photographed the Volvo XC90 in Gothenburg, Sweden.

The brief was to produce three films to be used on Volvo’s website and social channels highlighting different aspects of the car’s advanced technological features. Additionally, the client requested that photographic shoots happened around the film-making in order to provide stills to be used online.

The films feature Volvo employees who spend their free time enjoying activities related to their roles and responsibilities in the workplace.

First we met Maria Björler, a Volvo product manager who competes in Iron Man events at weekends. She explained to us how the design of her wetsuit provides her with a feeling of control during her early-morning training sessions. Watch her film here.

Next was Robert Eriksson, a keen walker and explorer, whose role over the past 30 years has been to develop green technology for Volvo. The ‘mild hybrid movement’ he pioneered is helping make engines more efficient through electrification. Watch his film here.

Finally, we met Volvo’s director of driver assistance Eva Lahti. Alongside Robert Thomson (a keen cyclist and professor of vehicle safety at Gothenburg’s Chalmers University) she introduced us to the so-called ‘paradox of safety’ – the idea that even as roads become statistically safer we feel increasingly vulnerable in our cars. The greater number of cars on the road, trickier interactions with larger vehicles (in tighter spaces) and anxiety caused by new and unfamiliar technology can all contribute to this feeling – causing a noticeable difference between perceived safety and real safety. Watch their film here.

Client: Bupa

Art Direction: Matthew Reynolds

I created a set of brand guidelines for Bupa’s new digital health assistant ’Blua’. 

In order to create a robust – and usable – system I first deconstructed the existing visual elements of Blua, before rebuilding them in line with an updated brand vision and manifesto.

The guidelines were developed alongside the wider team creating the ‘It’s Time’ brand campaign – a series of adverts based on the concept of a healthy (Bupa-supported) lifestyle giving you time back.

I advised on how the updated logos, colour palette, typography, photography style and motion graphics should be used in the campaign, ensuring visual consistency and a unique identity for the brand.

Client: Umbrella Magazine

Art Direction: Matthew Reynolds

I co-founded Umbrella Magazine, a publication inspired by the details of city life. 

Starting out online as a digital-only publication supported by social media channels, the magazine grew steadily in popularity and soon became available as a 100-page premium print edition. Published bi-annually and stocked in selected news outlets, menswear stores and galleries (including Monocle's Kioskafé and the Conran Shop) it ran for a total of 16 issues.

The content of the magazine centred around exploring the opportunities and challenges created by city living ('Manhattan's last working-class neighbourhood'), celebrating the details of the urban landscape ('The world's best designed taxis'), and challenging conventional wisdom around overlooked or maligned architecture ('The beauty of the A406 North Circular').

We regularly featured Q&As with people we admired, commissioned opinion pieces and illustrations, showcased photographic series and shot a comprehensive style section for every issue.

As well as being responsible for the visual identity and production of the magazine I contributed writing and photography, ran the website and Instagram account, commissioned contributors and worked with advertisers to create paid-for editorial content.

Ongoing photographic project.

I took some pictures of the shopfronts of Walthamstow high street. The mix of independent stores and more familiar names set amongst the varied architecture of E17 created the perfect backdrop for framing shoppers passing by.

Client: Google

Photography: Mark Chilvers

Art Direction: Matthew Reynolds

To encourage passengers to pay using GPay on London’s Underground network I created assets for five ‘station takeovers’ for Google in association with Transport for London.

Working closely with both sets of clients, including TfL’s head of design, I produced hundreds of unique placements to be fitted in Paddington, Victoria, London Bridge, Stratford and Liverpool Street stations, as well as redesigning the ticket gate ‘readers’.

The campaign’s visual identity referenced the iconic Tube map, while the text referenced local landmarks – ensuring a very ‘London’ tone appealing to both commuters and tourists alike.

Alongside the station takeovers we strategised a social campaign as well as a TfL website takeover featuring animated versions of the signage.