Matthew David Reynolds

Client: Google

Director: Dan French

Director of Photography: Olan Collardy

Photography: Ossi Piispanen

Creative Partner: Mark Farinha

We created a Pixel campaign which celebrated Google’s partnership with the England National Football Teams.

The purpose of the campaign was to show how match days are made easier by using a Pixel device. Working collaboratively with a Director and DOP, we created two 30-second hero ads that showed Pixel users paying for everything from transport, tickets, and merchandise to half-time pies with their phones.

Alongside the TV spots, we produced social cutdowns, print advertising, and animated pitch-side banners for England matches. We also created a version for the 25-meter wide ‘big screen’ outside Wembley Stadium on the night of the Lionesses' spectacular 3–2 comeback against the Netherlands.

Client: Google

Photography: Mark Chilvers

We designed a series of ‘station takeovers’ across the London Underground network to encourage customers to pay for the tube using Google GPay.

Hundreds of pieces of bespoke artwork appeared on ticket machines and in unexpected locations that don’t usually function as ‘advertising space’ around stations. The challenge was to create engaging collateral that would stay fresh for months and not simply become ‘wallpaper’ to commuters.

Our solution was to develop a creative response that merged the familiar Google brand colours with TfL's iconic tube lines, weaving a mix of both functional and playful messaging throughout. The campaign was so successful that we were asked to update and expand it each year for three consecutive years.

In addition to the station takeovers we strategised a social campaign and created an animated TfL website takeover, demonstrating how the campaign can be adapted across media channels.

Client: Google

Art Direction: Matthew Reynolds

Animation: Aaron Greenway

We created a series of global campaigns for Google's Android operating system. I worked collaboratively across all elements of the campaign, from the initial concept stage, through to art direction and production. 

Each of the campaigns ran as a series of bumper ads, and showcased Android features such as unique apps, or AI-powered photo editing tools.

This ongoing photographic project celebrates the unique character of London through its varied shopfronts and their passers-by. Shot in low light to help create a sense of movement, the series features a diverse (and often juxtaposed) mix of some of the fascinating places and people that make up the capital.

Client: Volvo

Film Director / Editor: Phil Lane

Videography: Fandango Film

Photography: Johan Wedenström

Art Direction: Matthew Reynolds

We produced a series of three short films for Volvo's social channels, celebrating their flagship XC90 model. To achieve a cinematic feel, all films were shot on vintage anamorphic lenses, which required our team to problem-solve – adapting and learning on the job to capture the perfect shots.

This project showcases storytelling, championing different Volvo employees whose personal passions reflect the brand's core values.

Robert Eriksson: A pioneer in green technology who finds inspiration as an avid rambler and explorer. Watch his film here.

Maria Björler: A product manager who applies her strategic mindset to competitive racing. Watch her film here.

Eva Lahti and Robert Thomson: Driver protection experts who bring their safety-first approach to their shared love of cycling. Watch their film here.

Client: Umbrella Magazine

Art Direction: Matthew Reynolds

I co-founded Umbrella Magazine, a publication inspired by the details of city life.

The magazine ran for eight years, beginning in digital format before growing into a 100-page premium print edition. We showcased a unique editorial approach that celebrated cities around the world as well as challenging the conventional wisdom around urban living. We explored diverse topics, from Manhattan's last working-class neighbourhood to the The world's best designed taxis or The unexpected beauty of the A406 North Circular.

Regular features included Q&As with city-dwellers, opinion pieces, photo essays, and a bespoke style section shot for each issue. The magazine was stocked in a variety of UK galleries and lifestyle stores, including Monocle's Kioskafé and the Conran Shop.

I was responsible for every aspect of the magazine, from creative direction to commissioning content, working with advertisers to produce partnerships, and running the website and social channels.

Client: Google

We created a premium box-set of printed booklets for Google’s AI Works report, to be distributed to key opinion formers in the UK Government. 

Contained within the bespoke box were four booklets, each of which different size and featured unique print effects, die-cut elements and specially-commissioned photography. I was responsible for the concept, design and production oversight of the entire project, working closely with multiple stakeholders to create a high quality, important – and beautiful-looking – document.